09 janvier 2024

BMW - résultats 2023

 Les résultats du groupe sont publiés et comme d'habitude ils sont bons.


Pour la partie Motorrad

- 209'257 motos +3.1%

- mention de la GS 1300


BMW Motorrad crowns centenary year with highest sales in its history

With a total of 209,257 motorcycles and scooters delivered to customers – an increase of +3.1% year-on-year, BMW Motorrad reported its highest-ever sales to mark its centenary year.

The Europe, Asia, North and Latin America regions, in particular, all posted new sales highs and made a vital contribution to BMW Motorrad’s record sales. 

The brand’s compelling lineup, with successful products that define their respective segments, along with the market introduction of popular new models, like the powerful M 1000 R and the iconic R 1300 GS touring enduro, were strong factors in its successful performance in 2023.

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