10 janvier 2014

BMW - les chiffres 2013

https://www.press.bmwgroup.com/global/pressDetail.html?title=bmw-motorrad-achieves-third-all-time-sales-high-in-succession-in-2013-most-successful-year-in-the&outputChannelId=6&id=T0163827EN&left_menu_item=node__804

Les chiffres 2013 sont excellents

115'215 motos vendues (2012: 106'358)

30'000 GS dont 25'000 GS LC. Un bon 20%. On peut comprendre l'importance de la GS pour BMW.

R 1200 GS  - the most successful BMW motorcycle.
The most successful model in 2013 with almost 30,000 vehicles sold was once again the R 1200 GS. Well over 25,000 units are accounted for by the new water-cooled travel enduro, making 2012 the best first sales year of a new model ever to be recorded in the history of BMW Motorrad.

It is followed in second place by the BMW F 800 GS with 10,166 units sold. Third place goes to the F 700 GS, of which 7,155 were sold. Sales of the 1000 cc supersports models S 1000 RR and HP4 were also exceptionally successful. In 2013 just under 6,800 Double R and almost 2,700 HP4 were supplied to customers. In addition to this, the R 1200 RT and the R 1200 GS Adventure likewise achieved excellent sales figures in their last year before the model change. The new mid-range models F 800 GT and F 800 GS Adventure were also well received. Meanwhile the maxi scooters C 650 GT and C 600 Sport as well as the 6- cylinder touring bikes K 1600 GT and K 1600 GTL continue to enjoy a high level of popularity.

Au niveau des pays:

1. Allemagne
2. USA
3. France

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